Global Brand - Consumer Products - Director, Strategic Initiatives & Operations

at Visa

📍 Us San Francisco, United States·🏢 On-site

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Responsibilities

Lead operational strategy to form 'central hub' for Global Product and Global Business units to orchestrate marketing functional responses across B2C, B2B, sponsorships, and marketing services teams.
Drive cross‑functional coordination (QBRs, operating model, resourcing, communications, OKR setting and cadence) with the Affluent Product and
Operate Executive Steering Committees to ensure transparency, pacing, resourcing and expectations are met for enterprise.
Support cross-initiative planning, product launch sequencing and integration of seasonality travel calendar with
Integrate A.I. across the team activities, drive innovation pilots that bridge the marketing portfolio under Consumer Products, and lead special projects as determined by the VP of Brand Marketing - Consumer Products.
Set annual and multi-year marketing plans and business case for multi-year investments, across function to support capital allocations for the Office of CMO as well as Product and cross border business units.

Requirements

Qualifications Basic
experience with a Bachelor’s Degree or at least 8 years of work
experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD Preferred
experience with a Bachelor’s Degree or 8-10 years of
experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred.
Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
Resourcefulness with strong sense of accountability and results-oriented drive.
Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly. U.S.

Experience

Benefits

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world.

The role will help establish a unified B2B2C marketing engine, enabling consistent premium offerings, with coordinated travel corridor and consumer journey strategies that drive outsized growth for the company.

This Marketing Leader and her/his team will work with executives, key global business stakeholders and regional brand teams to successfully bring to life – and evolve over time – the consumer product propositions for Visa.

The position reports to the Vice President, Global Brand Marketing – Consumer Products and will be based in Visa’s San Francisco, California office.

Operate as Visa’s single point of ownership for premium product marketing, e-commerce marketing, and travel‑led growth marketing, unifying strategy, execution, measurement, and partner enablement across Global Product, the Cross‑Border Business Unit, Global Marketing, and Regions.

Expectation of days in office will be confirmed by your hiring manager. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.

Applicants Only The estimated salary range for this position is $178,300.00 to $ 285,600.00 USD per year, which may include potential sales incentive payments (if applicable).

Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location.

In addition, this position may be eligible for bonus and equity.Visa has a comprehensive

benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.

Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the

Global Brand - Consumer Products - Director, Strategic Initiatives & Operations

Responsibilities

Requirements

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