Build and manage an integrated editorial calendar that aligns with priority initiatives, key audience segments, partner opportunities, and regional market needs.
Ensure content priorities reflect both immediate campaign goals and longer-term brand positioning objectives.
Identify content gaps, emerging themes, and whitespace opportunities that can elevate ANET’s relevance and authority in the payments ecosystem.
Create content that strengthens ANET’s position as a trusted, innovative, and globally relevant brand for merchants, partners, and industry stakeholders.
Drive thought leadership initiatives that position ANET as a category leader and strategic partner.
Ensure content is optimized for discoverability, engagement, and conversion across SEO, LLMs and evolving search and answer environments.
Maintain high standards for brand voice, messaging consistency, compliance, and quality across all content outputs.
Build content frameworks that can support expansion into new geographies, audiences, and partner ecosystems.
Ensure global considerations are embedded early in planning rather than retrofitted later.
Manage agency partners and external contributors with clear direction, strong briefs, and rigorous quality standards.
Proven track record of building content strategies that support pipeline, engagement, thought leadership, and brand growth.
Requirements
What You’ll Own Content Strategy & Editorial Leadership Develop and lead ANET’s content strategy in alignment with marketing priorities, business goals, GTM plans, and global expansion efforts.
Qualifications Basic
experience with a Bachelor Degree or at least 5 years of
experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred
experience with a Bachelor Degree or 7 or more relevant years of
experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD 10+ years of
experience in content marketing, brand marketing, integrated marketing, or related strategic marketing roles.
Experience in payments, fintech, financial services, e-commerce, small business, or a similarly complex B2B environment preferred. Have significant
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experience in content marketing, brand strategy, or integrated marketing, ideally within B2B, fintech, payments, SaaS, or technology.
Bring a strong editorial mindset with the ability to develop narratives that resonate across multiple audiences and channels.
Are highly proactive and self-directed, with a demonstrated ability to lead through ambiguity.
Understand how to balance brand storytelling with performance-oriented marketing goals. Have
experience supporting multi-market or global marketing initiatives, including localization or regional adaptation.
Experience working across matrixed organizations and partnering with senior stakeholders and executive leaders.
Familiarity with SEO/AEO/GEO, content performance measurement, digital content best practices, and modern search/discovery trends across direct/indirect/bots.
Experience managing agencies, freelancers, or cross-functional content contributors.
Proficient in AI use across various AI tools
Proficient in data analytics, excel, be able to interpret, dissect, visualize, and report out on data and create reports based on activations implemented.
Familiarity working in agile environments
Experience in joint B2B marketing initiatives across both direct and indirect channels. U.S.
Experience
8 or more years of relevant work
9 or more years of relevant work
Benefits
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world.
Expectation of days in the office will be confirmed by your Hiring Manager. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Applicants Only The estimated salary range for this position is $138,300.00 to $ 221,600.00 USD per year, which may include potential sales incentive payments (if applicable).
Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location.
In addition, this position may be eligible for bonus and equity.Visa has a comprehensive
benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.
Additional details
Job Description Role Overview As Sr. Manager, Small Business Portfolio - Integrated Marketing for Authorize.net, you will serve as a key strategic partner to marketing leadership and play a critical role in shaping how the Authorize.net brand shows up in the market as we expand globally.
It is a high-impact leadership position for a proactive, strategic, and highly collaborative marketer who can act as a head of content while also identifying opportunities to strengthen business development, organizational connectivity, and market presence.
You will lead the development of a modern, audience-centric content strategy that supports demand generation, brand authority, partner engagement, and regional expansion.
You should be equally comfortable building strategic plans, spotting gaps and growth opportunities, creating compelling content, and driving cross-functional alignment across teams and regions.
This role is ideal for someone who thrives in ambiguity, takes initiative without waiting for direction, and can operate as a trusted extension of leadership bringing both strategic perspective and hands-on execution to the table.
Act as the central strategic lead for content across campaigns, thought leadership, brand storytelling, and demand generation.
Brand Storytelling & Market Positioning Help shape and refine ANET’s brand narrative as the business evolves and expands into new markets.
Translate complex payments and commerce topics into compelling, accessible, high-value stories for diverse audiences.
Strategic Opportunity Identification Proactively identify opportunities for business development support, cross-functional collaboration, and stronger connectivity across the organization.
Surface ideas that connect content and marketing efforts to broader business priorities, including partnerships, regional launches, customer engagement, and market education.