other
3 hours ago*
Business Manager SG & MY - Retail Wound Care
📍 Location TBD·🏢 On-site
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Responsibilities
- Create and implement a business strategy for the assigned market and drive activity towards this goal in line with the overall business objectives for Malaysia & Singapore.
- Develop a good working relationship with Channel Partners/Distributors and help them grow through Pharmacist training/education, set/implant planning, and New Product Launches.
- Report on business prospects, competitor activities, market trends and sales performance within the assigned markets.
- Develop and implement channel-specific trade marketing strategies for pharmacies (chain and independent) aligned with brand and commercial priorities.
- Design and execute annual and quarterly trade plans, including promotions, launches, merchandising standards, and visibility initiatives.
- Ensure excellence in in-store execution (planogram compliance, POSM deployment, promo mechanics, secondary displays).
- Drive sell-out performance through effective consumer activation and shopper‑led initiatives.
- Lead trade readiness for new product launches, ensuring full alignment across sales, marketing, and distributors.
- Ensure correct product positioning, pricing ladders, shelf placement, and pharmacist communication for New Product Launch Develop and deploy pharmacy-focused brand activations, pharmacist engagement programs, and consumer promotions.
- Lead creation and deployment of POSM, merchandising assets, promotional materials, and in-store events.
- Manage trade marketing and A&P budgets allocated to the pharmacy channel.
- Analyze sell-in, sell-out, promotion performance, and market trends within the pharmacy channel.
- Monitor competitor activity, pricing, visibility, and promotional intensity.
- Support training of distributor sales teams and promoters on product knowledge, merchandising standards, and promotion mechanics.
- Maintain high level of knowledge on the assigned product range, roadmaps, competitor product, pricing, market share and key product differentiation.
- Assure consistent high level of distributor capabilities to serve and develop customers in the assigned geography.
- Create and execute on detailed sales plan to achieve revenue objectives.
- Maintain monthly inventory and sales forecasting.
- Ensure distributors complete all compliance training modules/requirements within the set timeframes.