Business Manager SG & MY - Retail Wound Care

Responsibilities

• Create and implement a business strategy for the assigned market and drive activity towards this goal in line with the overall business objectives for Malaysia & Singapore.
• Develop a good working relationship with Channel Partners/Distributors and help them grow through Pharmacist training/education, set/implant planning, and New Product Launches.
• Report on business prospects, competitor activities, market trends and sales performance within the assigned markets.
• Develop and implement channel-specific trade marketing strategies for pharmacies (chain and independent) aligned with brand and commercial priorities.
• Design and execute annual and quarterly trade plans, including promotions, launches, merchandising standards, and visibility initiatives.
• Ensure excellence in in-store execution (planogram compliance, POSM deployment, promo mechanics, secondary displays).
• Drive sell-out performance through effective consumer activation and shopper‑led initiatives.
• Lead trade readiness for new product launches, ensuring full alignment across sales, marketing, and distributors.
• Ensure correct product positioning, pricing ladders, shelf placement, and pharmacist communication for New Product Launch Develop and deploy pharmacy-focused brand activations, pharmacist engagement programs, and consumer promotions.
• Lead creation and deployment of POSM, merchandising assets, promotional materials, and in-store events.
• Manage trade marketing and A&P budgets allocated to the pharmacy channel.
• Analyze sell-in, sell-out, promotion performance, and market trends within the pharmacy channel.
• Monitor competitor activity, pricing, visibility, and promotional intensity.
• Support training of distributor sales teams and promoters on product knowledge, merchandising standards, and promotion mechanics.
• Maintain high level of knowledge on the assigned product range, roadmaps, competitor product, pricing, market share and key product differentiation.
• Assure consistent high level of distributor capabilities to serve and develop customers in the assigned geography.
• Create and execute on detailed sales plan to achieve revenue objectives.
• Maintain monthly inventory and sales forecasting.
• Ensure distributors complete all compliance training modules/requirements within the set timeframes.