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marketing

Posted 3 days ago

Growth Marketing Manager, Lifecycle

at Stripe

United StatesRemote

Responsibilities

  • Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
  • Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
  • Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
  • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing Who you are

Requirements

  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • experience in a marketing role designing and launching campaigns 3+ years of
  • experience leveraging data and ML-driven techniques Preferred [REQUIREMENTS] qualifications
  • Experience with Marketo, Salesforce, and/or Salesloft

Experience

  • 7+ years of work experience 5+ years of
  • experience analyzing and taking action on the performance of marketing campaigns 3+ years of
  • experience writing marketing briefs 3+ years of
  • 3+ years of email marketing/CRM experience
  • 3+ years of B2B marketing experience •

Benefits

  • qualifications are a bonus, not a requirement.

Additional details

  • Stripe is a financial infrastructure platform for businesses.
  • Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
  • Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.
  • That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team
  • Growth Marketing is a team of performance-driven marketers and channel specialists.
  • We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
  • We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. What you’ll do
  • As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages.
  • You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user
  • experience and channel optimization. Responsibilities

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