marketing
Posted 3 days agoGrowth Marketing Manager, Lifecycle
at Stripe
United StatesRemote
Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing Who you are
Requirements
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- experience in a marketing role designing and launching campaigns 3+ years of
- experience leveraging data and ML-driven techniques Preferred [REQUIREMENTS] qualifications
- Experience with Marketo, Salesforce, and/or Salesloft
Experience
- 7+ years of work experience 5+ years of
- experience analyzing and taking action on the performance of marketing campaigns 3+ years of
- experience writing marketing briefs 3+ years of
- 3+ years of email marketing/CRM experience
- 3+ years of B2B marketing experience •
Benefits
- qualifications are a bonus, not a requirement.
Additional details
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.
- That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team
- Growth Marketing is a team of performance-driven marketers and channel specialists.
- We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
- We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. What you’ll do
- As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages.
- You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user
- experience and channel optimization. Responsibilities