other
Posted 4 days agoSr Director, Demand Generation EMEA
at pendo
London, United KingdomHybrid
Responsibilities
- Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers
Requirements
- You're AI-curious - genuinely.
- You're not using AI tools occasionally.
- We want someone who sees AI as a multiplier, not a shortcut. Must-haves
- Multi-market EMEA experience, with genuine depth in French and/or DACH markets •
- Experience working in or closely with a US-headquartered company, working autonomously from Europe
- Comfortable operating in a small, lean team with a high degree of autonomy — you move without being told to
- Fluency in French or German would be ideal - we need you to understand the language but also the culture About Pendo
- experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
- Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Experience
- 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role
Benefits
- Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.
Contact
- If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.
Additional details
- The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.
- This is a rare opportunity to shape how Pendo grows across Europe.
- You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA.
- We're not looking for someone to localise global campaigns.
- We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region.
- You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team.
- This is a hybrid role, based three days a week in our London office.
- Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions
- Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration
- Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH