Senior Product Marketing Manager

Responsibilities

• Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
• Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
• Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
• Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.

Requirements

• At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe.
• PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption.
• We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift.
• GTM strategy and execution
• Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.
• Experience building thematic campaigns across product areas, not just siloed launches.
• Experience conducting or directing customer research and translating findings into positioning.
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft. Nice to have •
• Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
• Background in STEM, management consulting, finance, or other quantitative fields. •
• Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.

Experience