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Posted YesterdayDirector Educational Partnerships
GlobalRemote
Responsibilities
- Develop a national partnership strategy targeting community colleges, universities, HBCUs, and technical trade programs aligned to Sonicâs footprint and growth markets.
- Build strong relationships with academic leadership, career services, and faculty to embed Sonic into curriculum, programs, and career pathways.
- Coordinate with brand and dealership leadership to participate in campus events
- Coordinate with talent acquisition team in recruiting efforts to fill Internships and Leadership Development Programs.
- Define and track key success metrics, including pipeline volume, conversion rates, retention, and time-to-productivity.
- Analyze program effectiveness and continuously optimize partnership ROI.
- Deliver regular insights and recommendations to executive leadership.
Requirements
- experience through its network of franchised dealerships and its rapidly growing EchoPark Automotive segment.
- experience in either talent acquisition, workforce strategy, campus recruiting, or external partnerships.
- Experience influencing senior leaders in a multi-location or decentralized environment.
- Experience in automotive retail operations, hospitality, or multi-unit service environments.
- Familiarity with technical, vocational, or dealership training pathways. Core Competencies
- Ability to thrive in a fast-paced, performance-driven culture
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Experience
- Qualifications Required 3+ years of
Benefits
- Salary: $100K - $120K Total Annual Compensation Job Description
Additional details
- Sonic Automotive is a Fortune 500 automotive retailer with a commitment to delivering a superior guest
- Sonic is focused on innovation, operational excellence, and developing future leaders who can drive performance across a dynamic, customer-centric retail environment.
- The Director of Educational Partnerships will design and lead Sonic Automotiveâs enterprise strategy for building long-term talent pipelines through partnerships with colleges, universities, and technical schools.
- This role will be instrumental in developing future sales, F&I, and operations leaders by creating structured early-career pathways aligned to Sonicâs high-performance culture and guest-first philosophy.
- This leader will serve as a strategic connector between educational institutions and retail operations ensuring Sonic is consistently attracting, developing, and converting top emerging talent into dealership roles. Key Responsibilities
- Position Sonic Automotive and EchoPark as leading destinations for business, sales, and automotive career growth.
- Work with Talent Acquisition to develop campus recruiting strategies across priority markets, including hiring events, classroom engagement, and branded activities.
- Equip Talent Acquisition teams and store leaders with tools and messaging to effectively attract and convert early-career talent.
- Work with Talent Acquisition to build innovative recruitment approaches that resonate with Gen Z talent, highlighting earnings potential, career pathing, and entrepreneurial opportunities within Sonic.
- Strong business acumen with the ability to translate talent strategy into operational impact. •