marketing
Posted Jun 24Sr. Product Marketing Manager - Release Marketing & PMM Operations
at Samsara
Hybrid
Responsibilities
- Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority.
- Map launches to key market moments, and maintain the master launch plan as the single source of truth. •
- Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution. •
- Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track.
- Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption.
- Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI. PMM Operations: •
- Build and Run PMM Operational Programs: Design and lead high-impact team programs such as content audits, team offsites, etc. •
- Create Scalable Frameworks: Develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content. •
Requirements
- Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
- You are energized by our opportunity: Samsara is growing fast, and this role sits at the center of ensuring our GTM motion scales with it.
- Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs •
- AI-first Mindset: A track record of using technology – especially AI – to reimagine process and customer experiences •
- Education: Bachelor's degree required.
- Experience managing complex, multi-stakeholder programs with competing timelines and dependencies. • PMM Team-Building
- All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Experience
- Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role •
Benefits
- The range of annual base salary for full-time employees for this position is below.
- Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
- This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions.
- Annual Base Salary $119,297.50 — $200,500 USD Total Rewards
- Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company.
- We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
- Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.
Contact
- Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.
- Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co.
Additional details
- At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy.
- Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
- Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring.
- As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the Role
- Samsara is seeking a Sr. Product Marketing Manager — Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team.
- This is a unique role at the intersection of marketing craft and operational excellence — you will own the systems, processes, and programs that help PMMs do their best work at scale.
- Your most visible and highest-impact ownership will be release marketing: you will drive how Samsara plans, aligns on, and communicates product innovation internally and to the market.
- You will be the connective tissue across PMO, R&D, Product, PMM, Sales, and Marketing leadership — keeping the launch calendar moving, the messaging coherent, and the organization aligned.
- You’ll also be at the forefront of envisioning how we evolve our launch approach to maximize impact.
- Beyond launch execution, you will also build the operational infrastructure that makes a world-class PMM team hum.