Integrated Marketing Lead - K:Service

San Francisco, United StatesOn-site

Responsibilities

Ideate, design, and execute the K:Service marketing customer journey across all channels
Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO.
Gather and analyze campaign performance, including reporting learnings of key findings and best practices
Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders

In this role, you’ll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment—not just a resolved ticket.
Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
experience to increase and scale new customers
experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams Advanced analytics
experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

Our salary range reflects the cost of labor across various U.S. geographic markets.
The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations.
The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations: $124,000 — $186,000 USD

Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.
We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
If you’re a close but not exact match with the description, we hope you’ll still consider applying.
Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We’re looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes.
You will report directly to the Sr. Director of Integrated Marketing.
Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page
Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
Accountable and goal-oriented, with strong ownership of results and execution quality
Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously