marketing
Posted 3 hours agoSenior Specialist - Brand Comms, Sneaker (South)
at Ooon
Paris, FranceOn-site
Responsibilities
- Build authentic relationships with creators, communities, partners, and store teams to grow On’s relevance within youth sneaker culture.
- Strengthen our on-the-ground network by connecting with emerging voices, neighbourhood crews, and cultural movements that shape influence.
- Activate global and regional campaigns locally through head-to-toe storytelling, content, seeding, events, and community moments.
- Collaborate with Brand Management, Comms, Brand Studio, Brand Experience, Product, Sales, and Ecom to ensure cultural and sneaker insights shape future plans.
- Track cultural signals, local youth trends, and community dynamics — bringing sharp insight to inform the sneaker brand direction.
- Drive measurable impact through increased cultural relevance, stronger community connection, and elevated franchise visibility. YOUR PROFILE
Requirements
- experience in Brand Communications, Brand Marketing, Partnerships, or a related role, with
- experience in the sneaker, fashion, or lifestyle industry.
- You have a genuine understanding of sneaker culture and the communities, talent, and partners shaping it, with a strong network across sports, sneaker, and movement communities.
- experience working with retail or wholesale partners and understand how brand marketing drives impact with key accounts.
- You are fluent in French (C1+) and proficient in English. As English is our shared professional language.
Additional details
- Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally and redefining sportswear through pioneering technology, bold innovation, and a commitment to sustainability.
- Having already inspired millions of runners worldwide, we are now seeking a Brand Comms Specialist to own our narrative across the South subregion.
- Reporting to the Sub-Regional Brand Comms Lead, this role brings On to life within youth sneaker culture across our key cities.
- The Senior Specialist builds authentic relationships with creators, communities, partners, and store teams — activating with credibility and driving our ambition to be the most aspirational sportswear brand in youth culture.
- Operating across channels and head-to-toe product, the role delivers culturally resonant local execution and elevates On’s presence across our most influential cities. YOUR TEAM
- We are On’s South Europe Marketing Team, united by a clear mission: to amplify On’s brand, ignite brand love and build deep, lasting connections with our fans and communities in South Europe (France, Italy, Spain).
- In this role, you sit at the intersection of two dynamic forces: the Brand Comms South Team, a forward-thinking group that shapes the overarching brand narrative and creative frameworks across the sub-region and the Brand Activation South Team, your peers supporting our wholesale partners and delivering B2B activation.
- Together, we operate as a high-trust, collaborative network.
- We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further.
- You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the South Europe market. YOUR MISSION