marketing
Posted 3 weeks agoProduct Marketing Manager
New York City, United StatesRemote
Responsibilities
- - Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners - Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
- - Conduct market research to understand customer needs, industry trends, and competitive landscape.
- - Lead the creation of compelling case studies, use cases, and customer stories.
- - Track and measure the success of product launches and marketing initiatives.
Requirements
- Reality Defender is an award-winning cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media.
- Reality Defender's API-first deepfake detection platform empowers teams and developers alike to identify fraud, disinformation campaigns, and harmful deepfakes in real time.
- Backed by world class investors including DCVC, Illuminate Financial, Y Combinator, Booz Allen Hamilton, IBM, Accenture, Rackhouse, and Argon VC, Reality Defender works with leading enterprise clients, financial institutions, and governments in order to ensure AI-generated media is not used for malicious purposes.
- You’ll own go-to-market strategy and messaging across our platform, helping position our products for security leaders, fraud teams, and government stakeholders.
- This role is ideal for marketers who enjoy translating complex AI and cybersecurity technologies into compelling stories that drive awareness, pipeline, and customer adoption.
- Responsibilities include: - Define and execute go-to-market strategies for new products, features, and integrations.
- experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions. - Strong understanding of technical audiences, including IT decision-makers, developers, and security teams. - Proven ability to create clear, compelling messaging for technical products. -
- Experience conducting market and competitive analysis. - Exceptional collaboration skills with the ability to work across sales, product, and customer success teams. - Prior
- experience in early-stage or fast-growth environments is highly preferred. - Based in the United States, with a preference for candidates near New York City. WHAT WE OFFER.
Experience
- WHO YOU ARE. - 5+ years of
Benefits
- benefits to all our employees, regardless of location: - Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents - Dental and Vision plans with 100% premium coverage for employees and their dependents - Short/Long-term disability and life insurance plans with 100% premium coverage for employees - FSA/HSA and 401k programs - Equity compensation - 20 days of PTO per year - 12 weeks of Parental Leave - Learning and Development budget - Monthly wellness
Contact
- Youtube: Reality Defender Wins RSA Most Innovative Startup https://www.youtube.com/watch?v=TKOZmwyNUNM THE PRODUCT MARKETING ROLE.
Additional details
- Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media.
- As a Product Marketer, you’ll shape how enterprise customers understand, evaluate, and adopt Reality Defender’s deepfake detection solutions.
- - Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
- benefits - Annual company-sponsored offsite For employees working from Reality Defender’s HQ in NYC, we offer the following
- benefits: - Daily in-office lunch through UberEats - Commuter
- benefits - Remote Fridays - Happy Hours and other local events