Lead Generation Campaign Manager

Responsibilities

• Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports.
• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids.
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions.
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution.
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies.
• Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access.
• Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting.
• Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows. Requirements

Requirements

• Proven ability to manage 10+ concurrent campaigns across the full lifecycle. •
• Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar).
• Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar).
• Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure.
• Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue. •
• Experience managing media partner and vendor relationships.
• Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk).
• Basic HTML/JavaScript literacy for tag placement and page structure.
• experience in digital media. Tools LeadsPedia Unbounce Adprime DSP Throttle Beeswax Excel/Sheets Growth

Experience