Head of Creator Marketing

United StatesRemote

Requirements

You'll build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale.
You know how to develop and lead from a point of view, and influence excellence in the people around you.
WHY THIS ROLE, WHY NOW Substack has global scale, ambitious creators, and a sharp point of view about what the internet needs to look like (especially in the AI era).

Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.
Our cash compensation salary range for this role is $250,000-310,000.

Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform.
The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it.
This role exists to make Substack the obvious home for those people.
THE ROLE This is not a creator partnerships role, or influencer marketing, or a PR function.
The work is to craft Substack’s product-led story making the most ambitious voices in culture want to create here.
When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer.
Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users.
You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack.
This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it.
WHAT YOU'LL OWN The platform story at every altitude.