marketing
Posted 2 weeks agoSenior Product Marketing Manager, Release Marketing
at Justworks
New York, United StatesOn-site
Responsibilities
- Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
- Identify opportunities to automate repetitive product marketing workflows using AI and tooling
- Build and maintain systems that generate, QA, and distribute release content at scale
- Establish best practices for how product marketing leverages AI across content creation, organization, and execution Support on Horizontal Product Marketing Operations
- Create and maintain centralized systems for knowledge management (e.g., drives, folders, documentation) that are clean, current, and usable
- Track record of driving adoption and internal alignment through structured release communications •
Requirements
- At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- This role sits at the intersection of product marketing, strategy & operations, and AI-driven automation.
- You will own the end-to-end system for feature releases: transforming a high volume of feature updates into a cohesive, high-quality monthly narrative for customers and go-to-market teams.
- At the same time, you’ll help shape how our product marketing organization operates—bringing structure, clarity, and AI-first thinking to how we plan, execute, and scale.
- Continuously improve quality, speed, and consistency of releases through automation and AI Drive AI-First Marketing Operations
- AI-first operator: You actively use AI to automate, accelerate, and improve your work
- Cross-functional collaborator: You work effectively with Product, Marketing, and GTM teams
- Measurable improvements in speed, efficiency, and output through AI-driven workflows
- Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution •
- Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
- Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
- Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority
- Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
- Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance shapes messaging Prior
- experience in a high-growth, multi-product environment; HR tech, fintech, or SMB-focused SaaS •
- Experience in a Strategy & Ops function to create new processes and infrastructure
Benefits
- The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.
- Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
- For more information about Justworks’ Total Reward Philosophy, including all of the perks and
Contact
- benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .
- If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com .
Additional details
- We work hard and care about our most prized asset - our people.
- We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.
- If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
- We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values
- If this sounds like you, you’ll fit right in. Who You Are
- We’re looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally.
- This is a builder role for someone who thrives in systems, thinks in workflows, and sees automation as a force multiplier—not a shortcut.
- What You’ll Do Build and Scale the Release Marketing Engine
- Operationalize a monthly “What’s New” cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
- Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows