engineering
Posted 2 weeks agoSenior Director, Developer Product Marketing
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Responsibilities
- Market (GTM) Strategy, Market Intelligence, and Sales/Field Readiness. You will be the primary bridge between a highly technical Product organization and our global Sales, Marketing, and Developer Relations teams.</p> <p><strong>What You Will Do</strong></p> <ul> <li><strong>Strategic Positioning & Messaging:</strong> Define the category
- level narrative for the Cloudflare Developer Platform. Create high
- impact positioning that differentiates our "Connectivity Cloud" from legacy hyperscalers and niche compute providers.</li> <li><strong>Go
- Market Orchestration:</strong> Lead the end
- end GTM strategy for new products and major feature launches. You will orchestrate the transition from "feature ready" to "market ready," ensuring all internal and external channels are aligned.</li> <li><strong>Market & Competitive Intelligence:</strong> Act as the "outside
- in" voice for the developer organization. Conduct deep competitive analysis and market research to influence the product roadmap and arm our field teams with "how to win" battlecards.</li> <li><strong>Field & Sales Enablement:</strong> Partner with the Sales and Solutions Engineering leadership to build the playbook for selling to developers and technical buyers. Translate complex technical capabilities into value
- based selling tools, demos, and training.</li> <li><strong>Customer Insights & Advocacy:</strong> Develop a deep understanding of our developer personas. Work with our customers to develop case studies and technical proof points that validate our platform’s impact at scale.</li> <li><strong>Cross
- Functional Leadership:</strong> Serve as a strategic partner to Product Management. While PMs own the product delivery and technical onboarding, you own the market success and the cohesive developer story across the entire Cloudflare portfolio.</li> <li><strong>Team Leadership:</strong> Recruit and mentor a high
- performing team of Product Marketers and Content Strategists, fostering a culture of excellence in storytelling and strategic thinking.</li> </ul> <p><strong>Who You Are</strong></p> <ul> <li><strong>A Master Strategist: </strong>You have a proven track record of taking complex developer technologies and turning them into clear, compelling market narratives. You think in terms of market categories and value props, not just feature lists.</li> <li><strong>Technically Credible:</strong> You are comfortable "talking shop" with developers and PMs. You understand the nuances of serverless, edge computing, and AI architectures, and you know how to translate those into business outcomes.</li> <li><strong>GTM Expert: </strong>You have led large