other
Posted Jun 25ABM Regional Manager, AMER
at Elastic
United StatesHybrid
Responsibilities
- Design and implement 1:1 ABM programs aligned to target accounts and buying groups
- Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
- Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
- Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers Campaign Management
- Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
- Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
- Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
- Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
- Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
- Own campaign budgets, timelines, and execution Measurement & Optimization
- Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
- Support the evolution of ABM playbooks, strategy, and execution tactics Event Execution & Logistics
- Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
Requirements
- Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people.
- The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter.
- By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role
- Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
- Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
- experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role •
- Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo Bonus Points
- Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability
- ABM knowledge framework certification is a strong plus
- Ability to craft your calendar with flexible locations and schedules for many roles
- If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role.
Benefits
- Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
- The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
- These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
- An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
- Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other
- The typical starting salary range for this role is: $106,900 — $169,100 USD The typical starting salary range for this role in the select locations listed above is: $128,200 — $202,700 USD Additional Information - We Take Care of Our People
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Generous number of vacation days each year Increase
- your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Embracing parenthood with minimum of 16 weeks of parental leave
- Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
Contact
- To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co . We will reply to your request within 24 business hours of submission.
Additional details
- This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution.
- This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments.
- You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams.
- What You Will Be Doing ABM Strategy & Execution
- Localize and adapt global plays to meet account needs while maintaining message consistency
- Provide regular performance reporting to team members and sales leadership
- Use insights to continuously refine ABM programs for greater efficiency and scalability
- Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
- Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market What You Bring 5–6 years of
- Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts •