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Posted 4 hours ago

ESP Migration & Platform Integration Architect

at Power Digital

ColombiaRemote
recruitingsalesforce

Responsibilities

  • Own the full project lifecycle for email platform migrations from discovery through go-live and post migration QA
  • Lead client kick-offs, migration timelines, stakeholder communications and milestone tracking across concurrent projects
  • Document migration decisions, integration specs, and handoff notes in a repeatable, scalable format
  • Export all contacts, custom properties and segments from the legacy platform in correct format for destination ingestion
  • Document legacy flow logic before the migration: triggers, filters, time delays, conditional splits, A/B test configurations
  • Coordinate legacy platform subscription/contract timing against Klaviyo go-live to prevent dual-billing data gaps
  • Define and execute legacy flow deactivation sequencing to eliminate risk of duplicate sends or missed sends during cutover
  • Define organization-level account structure: single account vs. multi-brand/multi-account setup, sub-account architecture
  • Create and document API keys: private/public keys, scoped access per integration and key ownership registry
  • Advise on billing tier selection: contact tier, SMS credit planning, and overage risk management
  • Define and implement External ID / unique identifier strategy across all connected systems
  • Install and validate the Klaviyo JS snippet for onsite tracking: Active on Site events, browse abandonment, and onsite behavior
  • Set up and verify profiles, from addresses, reply-to routing, and compliance/governance settings
  • Configure and validate all email sending infrastructure, including:
  • Conduct pre-send technical audits and inbox placement seed tests before first live send
  • Validate DMARC reporting is active and routing correctly post-configuration
  • Define the External ID / unique identifier strategy across all connected systems (Shopify customer ID, CRM ID, email, phone)
  • Design merge rules for duplicate profiles: same email/different phone, same phone/different email, anonymous vs. identified
  • Validate that historical order and event data backfills attach to the correct unified profile post-migration
  • Coordinate identifier logic with eComm platform, CRM, and any CDP in the stack
  • Manage the full integration setup between ESPs and connected tech stacks, including:
  • Verify native event sync and validate custom event payloads post-integration
  • Own all subscriber data migrations: historical profile transfers, suppression list mapping, and compliance preservation
  • Manage user schema migrations and data backfills between legacy and destination platforms
  • Set up and validate segment/list structures to support IP warming strategy
  • Ensure all opt-in and consent status is correctly mapped to maintain GDPR and CAN-SPAM compliance
  • Develop and oversee IP/domain warming schedules (1–3 months of structured warming depending on engagement tier)
  • Build campaign warming strategies: volume ramp-up plans, engagement-based list segmentation, and send cadence mapping
  • Monitor sender reputation signals throughout warming: spam rates, bounce rates, inbox placement scores
  • Define intervention thresholds and execute deliverability remediation when reputation signals degrade
  • Monitor Google Postmaster Tools and Microsoft SNDS continuously during and after warming
  • Build flows from scratch when legacy logic cannot be directly migrated
  • Oversee campaign and template builds across warming sends, flows, and acquisition programs
  • Build custom reporting dashboards and configure reporting templates within the platform QA Framework
  • Post-warmup QA: monitor bounce rate, spam complaint rate, and unsubscribe rate after each warming send with documented thresholds
  • Define the exact cutover date and no-send window to prevent duplicate sends from both platforms
  • Execute legacy flow deactivation in the correct sequence before Klaviyo flows activate
  • Manage the overlap period: communicate clearly which campaigns are managed in which platform during transition
  • Run final pre-launch checklist sign-off across all technical, data, and flow readiness criteria
  • Own post-launch 30-day monitoring plan with defined escalation triggers and response protocols Role Requirements:

Requirements

  • ***Proficiency in spoken and written English at an advanced level is required for this role.
  • You will serve as the subject matter expert and project owner for client email migrations from platforms like Salesforce Marketing Cloud, HubSpot, Iterable, Braze, Mailchimp, ActiveCampaign, Drip, and others to Klaviyo managing everything from DNS/domain configuration and DKIM/SPF/DMARC setup to integration builds, identity resolution, list migrations, automation architecture, cutover sequencing and handoff.
  • This includes every phase of the migration engagement end-to-end: discovery, technical build, QA, go-live, and client handoff.
  • DNS records, SSL certificates, and full domain authentication setup
  • Native platform integrations: Shopify, eComm-native platforms, and non-Shopify platforms
  • Custom API integration builds and webhook migrations
  • Third-party tool reconnections (reviews, loyalty, subscriptions, helpdesk, POS, etc.)
  • DNS/auth QA: MXToolbox pass, DMARC reporting active, inbox placement seed test before first live send
  • Cutover Plan & Go-Live Coordination
  • experience in lifecycle and CRM marketing technology, ESP migrations, and/or martech implementation
  • Deep, proven expertise in at least two of the following ESPs: Klaviyo, Salesforce Marketing Cloud, HubSpot, Iterable, Braze, Mailchimp, Attentive, or similar Hands-on
  • Experience with sending domain setup, subdomain delegation, and tracking link configuration
  • Proven ability to manage API integrations, webhook configurations, and custom event setups •
  • Experience with subscriber data migrations including schema mapping, backfill logic, and suppression management
  • Experience in an agency or client services environment, managing multiple concurrent client projects as agreed upon in contract •
  • Ability to translate legacy flow/journey logic into equivalent Klaviyo automation architecture •
  • Ability to own a cutover plan including legacy platform deactivation and go-live sequencing Technical Skills
  • Proficiency in DNS management tools (Cloudflare, Route53, GoDaddy DNS, Google Domains)
  • Familiarity with REST APIs, JSON payloads, and webhook event structures
  • Working knowledge of eCommerce platforms (Shopify, BigCommerce, Magento, WooCommerce) and their native ESP integrations
  • Familiarity with consent management platforms (OneTrust, Cookiebot, or similar) in an email context •
  • Experience using deliverability tools (MXToolbox, GlockApps, 250ok, Validity/Everest, or similar)
  • Comfort with spreadsheet-based scoping, project tracking, and client documentation
  • Klaviyo JS snippet installation and onsite tracking validation
  • Experience with Klaviyo's External ID and identity resolution architecture

Experience

  • 3–6+ years of hands-on

Benefits

  • Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
  • These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.

Contact

  • All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ .
  • If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Additional details

  • We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
  • As a people-first firm, we value diversity in backgrounds and experiences.
  • We strongly believe our people and culture are key to our success.
  • Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
  • Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
  • At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
  • Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
  • ***This is an independent contractor position. A day in the life: •
  • Power Digital is looking for a hands-on Email Migration & MarTech Consultant to own the full lifecycle of email platform migrations from technical infrastructure and ESP onboarding to integration architecture, data migration and deliverability configuration.
  • The right candidate thrives in complexity, moves with urgency, and knows how to translate technical

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