marketing
Posted Apr 28VP, B2B Marketing
at Stepful
New York City, United StatesRemote
Responsibilities
- POSITIONING, MESSAGING, & PRODUCT MARKETING - Define and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiation - Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement - Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story - Lead
- DEMAND GENERATION - Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events - Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market What you’ll bring: - 10+ years of
Requirements
- About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.
- Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.
- experience in B2B marketing, with a proven track record in product marketing and demand generation, with at least several years
- experience marketing to large healthcare employers - Demonstrated delivery against ambitious goals including setting strategy, owning execution it – making decisions and tradeoff - Excellent storytelling instincts with the ability to craft strong narratives, impactful positioning, and messaging instincts, with the ability to translate these ideas into compelling collateral and equip GTM teams to use them effectively. -
- Experience partnering with senior stakeholders across the organization, including Sales, Product, Operations, and executive leadership, proactively collaborating and using insights to drive the business strategy
Benefits
- We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most Our values: We credit much of our success to our exceptional team.