marketing
Posted 3 weeks agoLead Product Marketing Manager - Enterprise
at Klaviyo
Boston, United StatesOn-site
Responsibilities
- Ensure GTM efforts across plays, campaigns, and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
- Sales Plays: Design Enterprise sales plays from ICP definition through field launch.
- Identify high-value displacement opportunities, develop the competitive positioning and messaging that gives sales a clear edge, and partner with Enablement to make sure plays land in the field rather than live in a deck.
- Own the strategic concept behind anchor assets, including the frameworks, research, and benchmarks (e.g., maturity assessments, industry benchmarks) that drive top-of-funnel engagement.
- Synthesize field and customer insights to influence roadmap prioritization, and where product gaps exist, develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
- Deliver structured readouts with clear recommendations on what to continue, change, or stop. Who You Are
Requirements
- You'll operate with a high degree of autonomy — this is a role for someone who sets direction, not waits for it.
- You're as comfortable in a strategy session with GTM leadership as you are prepping a sales team before a big deal.
- Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and what's resonating across marketing and the field to determine where to focus.
- Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently without close management oversight •
- Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively
- Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority
Experience
- 8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS; direct
Benefits
- Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences.
- Our salary range reflects the cost of labor across various U.S. geographic markets.
- The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations.
- The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
- In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing
- Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
- Base Pay Range For US Locations: $140,000 — $210,000 USD
Contact
- Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
- Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Additional details
- At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.
- We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
- If you’re a close but not exact match with the description, we hope you’ll still consider applying.
- At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo brings to our workplace each and every day.
- If you're a close but not exact match with the description, we hope you'll still consider applying.
- Built on first-party data and trusted by tens of thousands of ecommerce brands, we're competing aggressively in Mid and Large Enterprise, taking on entrenched marketing clouds that have dominated that space for years.
- Winning at this level requires a different motion: longer sales cycles, more complex buying committees, higher scrutiny on platform maturity and data infrastructure, and a field that needs a sharp, confident story to displace incumbents.
- This role is the strategic engine behind that motion.
- As Lead, Product Marketing – Mid & Large Enterprise GTM, you'll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyo's credibility in the enterprise market.
- The ideal candidate has been in rooms where the deal is on the line and knows what it takes to arm a sales team with a confident, differentiated story.