Product Marketing Manager

United StatesRemote

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Responsibilities

Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up. - Build the PLG motion inside the marketplace.
- Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.

What you need to have: - You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next. - A pipeline-first instinct.

Bonus points for: - You've owned a full PLG funnel end to end and can name the loops you built and the pipeline they drove. - Growth or performance marketing background in logistics, supply chain, marketplace, or industrial-vertical SaaS. - You've grown a software product inside an existing marketplace or network. - Hands-on with Claude Code, Cursor, or similar AI dev tools to ship growth infrastructure yourself. - Based in Southern California with proximity to Ventura HQ for periodic collaboration.
What is in it for you? - First Product Marketing Manager hire — full ownership of category narrative, positioning, and launch infrastructure from day one. - Direct partnership with a GM who codes alongside you and ships fast. - Competitive salary, equity, and full
benefits (health, dental, vision, 401K).

About the role: Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands.
You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network.
The category narrative, product taxonomy, and messaging architecture are wide open. You'll define them.
What you will do: - Support Curri's paid acquisition across channels (e.g.
Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.
- Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.
- Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.
You measure sourced ARR and CAC. - Funnel leaks register deeply.
You instrument before you spend and move fast to close the gap. - Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced. - Strong bias toward shipping over spec'ing.
You launch v1 of a campaign or loop and iterate against real signal. -