Senior Specialist - Social Media - Running

London, United KingdomOn-site

Responsibilities

Oversee all social media planning from conception to execution for our running campaigns, projects and events.
Develop and present brilliant ideas aimed at impacting running culture through social media to internal stakeholders
Demonstrate the ability to challenge conventions and the status quo, constantly seeking new ideas, methods, and technologies to improve social output Your story:
Proven track record of developing ideas and content strategies to deliver views and engagement across key channels like TikTok, Instagram, Strava and YouTube
Brief and manage external creative partners (photographers, content creators, agencies)

experience working as a social media manager or social creative / social art director
Passionate about running. You have a deep understanding of what running means to different people of varying abilities, from your everyday runners to elite runners, and everything in between
Comfortable working autonomously with the ability to communicate efficiently with stakeholders of varying seniority
Ability to implement and work towards self-imposed deadlines and timings that align with wider teams
experience working in a high-performing team
experience in producing or commissioning content yourself

Brief internal and external creative teams on socially-native content designed to entertain and be shared whilst maintaining a premium edge

Social media is central to the On brand and key to connecting with our communities in a genuine way to communicate our brand mission ‘to ignite the human spirit through movement’.
You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our running communities.
Reporting to the Lead - Global Social Media , you’ll be key to creating compelling stories for our social channels. Your mission:
Engage with our target communities through insight-led social content creation: with an ambition to disrupt run culture and deepen the connection to our athletes
Comfortable capturing or directing content on campaign sets, as well as during live sporting eventsCollaborate closely with our internal athlete strategy team to concept and create insight-led stories with our world-class portfolio of athletes
Live and breathe social media, staying on top of the latest content formats and trends is a must
Strong communication and writing skills - presenting ideas and plans to marketing, strategy, communication, production and creative teams
You have the desire to produce best-in-class content and