other
Posted 19 hours agoPrincipal Digital Content Architect and DAM Lead
at Xcel Energy
Minneapolis, United StatesOn-site
Responsibilities
- Establish guardrails that let teams safely use AI-generated content while preserving brand integrity and a verifiable record of what is real, especially during emergency communications.
- Speed up creative production cycles by replacing ad hoc handoffs with shared models, clear approval paths, and self-service access to approved assets.
- Drive measurable adoption of the new content platform across business units, with clear KPIs for reuse, findability, and time saved. Essential
- Own the composable-content strategy: structured content that decouples authoring from delivery and supports an instant Dark Sky Emergency Response pivot without code deployment.
- Own AEM Assets as the enterprise DAM end-to-end: metadata schemas, Smart Tags, taxonomy, folder architecture, collections, and the full asset lifecycle from single- and bulk-ingestion through versioning, expiration, takedown, and archival.
- Govern asset rights, licensing, and DRM, including talent rights, geographic restrictions, license windows and embargoes, watermarking, and immutable audit logs.
- Model structured content for dynamic energy-data surfaces (bills, usage, outage status, program eligibility) so the same content powers web, mobile, email, and AI experiences without rework.
- Design and operate approval and review workflow orchestration in AEM and Workfront, including multistep approvals, conditional routing, and regulatory, legal, and brand review gates with automated status tracking from draft through archive.
- Own API-first interoperability across the martech and enterprise stack, including CMS, PIM, MAP, CDP, AEP, creative tools, and CDNs, so assets, metadata, and performance signals flow bidirectionally across the ecosystem.
- Establish a granular permissions and access model and stand up a cross-functional governance forum (brand, legal, compliance, IT, product, and business-unit representatives) that reviews proposed model and taxonomy changes for reuse, state-level adaptation, accessibility, and regulatory archival before approval.
- Drive adoption across business units through ongoing user training, enablement, and change-management programming, and keep the system trustworthy through periodic data-hygiene audits, metadata gap remediation, source-system mapping, and continuous quality-improvement cycles.
- Define and report DAM and content-architecture KPIs (time-to-find, asset reuse rate, compliance incidents, license-expiration exposure, adoption rates, search effectiveness, and integration health) and feed performance insights back to content, creative, and business teams.
- Manage DAM and content-platform vendor relationships: evaluate API-first design, GenAI governance, DRM, and compliance capabilities; review roadmaps against utility-specific needs; and track total cost of ownership.
Requirements
- Sitting at the intersection of content strategy, library science, and digital platforms, the Content Architect and DAM Governance Lead makes sure a single source of truth powers the website, mobile app, email, and emerging AI experiences.
- Responsibilities Build the content foundation that lets Xcel Energy publish once and reuse everywhere, so customers see consistent rates, programs, and outage information across web, mobile, email, and AI experiences.
- Stand up and enforce C2PA content credentials and provenance for AI-generated creative, especially safety-critical media for outage, restoration, and hazard scenarios.
- Core tools and platforms: AEM Sites + Assets + Guides; Edge Delivery Services; AEM Headless (Content Fragment Models, GraphQL); Adobe GenStudio and Firefly Services (for AI-generated asset ingestion + provenance); Workfront; taxonomy/ontology tools (Pool Party, Mondeca where used). Minimum
- Requirements Bachelor's degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience.
- Advanced degree preferred.
- experience in corporate or agency setting with demonstrated leadership in strategic planning and execution. Ability to prioritize, manage and work on multiple projects.
- Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives.
- Experience leveraging technology. Demonstrated leadership capabilities in project management. Demonstrated ability to meet business and financial objectives. Preferred
- Requirements Adobe Certified Expert AEM Sites Architect or AEM Assets.
- Experience with Edge Delivery Services document-model authoring. DITA / AEM Guides
- experience for technical-content architectures.
- Experience deploying C2PA / content-credential workflows for AI-generated media.
Benefits
- Non-Bargaining The anticipated starting base pay for this position is: $97,600.00 to $138,600.00 per year This position is eligible for the following
- benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition
Contact
- Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com .
- ACCESSIBILITY STATEMENT Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users.
- If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com.
Additional details
- Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
- Position Summary This role designs and governs how content and digital assets are structured, stored, found, and reused across every customer-facing channel at Xcel Energy.
- The role is foundational for a utility standing up a new Adobe
- Experience Manager (AEM) stack: decisions made in the first 90 days about content models and asset governance will shape every downstream customer experience for years.
- The role also owns the trust and authenticity controls for safety-critical media used during outages, storms, and restoration, and the plain-language content patterns that make rates and bills understandable to customers.
- Make sure every digital asset is easy to find, properly licensed, and audit-ready, reducing legal and regulatory exposure across all four operating states.
- Responsibilities Design and govern AEM content models (Content Fragment Models, Editable Templates, Core Components, and Edge Delivery Services blocks) and the headless delivery standards that go with them, including GraphQL queries, Content Fragment APIs, persisted queries, and caching strategy.
- Partner with the AEP Data Engineer on XDM content schemas and content-event instrumentation, with Content Strategy on upstream taxonomy, and with Creative Ops on asset intake.
- Multi-state / multi-brand content architecture experience.
- Utility or regulated-industry content governance background.