marketing
Posted 5 days agoSenior Director, Field Marketing, APAC
at LazyApply
Hybrid
Responsibilities
- Drive APAC Marketing Strategy and Pipeline Generation: Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge.
- Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse ), while actively driving community building and executive CXO engagement across the APAC region.
- Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions.
- Ensure Market and Message Alignment: Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts.
- Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization.
Requirements
- As a result, they see significant improvement in performance and a decrease in spam and other attacks.
- We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools.
- Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up.
- If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations Singapore About the Role
- Cloudflare is looking for a results-oriented and strategic Senior Director of Field Marketing, APAC who loves driving revenue and digging into new Go-To-Market challenges.
- Champion Agentic AI Transformation: Champion and operationalize an agentic, "Human + AI" mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity .
- experience and success in B2B APAC marketing with extensive knowledge of the broader GTM team and multi-country dynamics.
- Deep understanding of demand, inbound, and account-based/target account marketing (ABM) strategies. •
- Experience in leveraging generative AI tools, custom applications, and automated workflows for marketing orchestration and content velocity.
- Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
- Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
Benefits
- At Cloudflare, we have a bold vision for the future: to help build a better Internet.
- All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.
Contact
- Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
Additional details
- At Cloudflare, we are on a mission to help build a better Internet.
- Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies.
- Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.
- Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request.
- Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
- At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with.
- Cloudflare secures this new era by building the trusted, neutral infrastructure that enables organizations to safely connect, protect, and accelerate their digital footprints.
- This work requires a relentless drive to solve complex challenges with real-world stakes.
- We are looking for builders and owners who operate with speed and urgency and execute with excellence.
- This is an opportunity to do career-defining work.