Social Media Manager

Remote

Responsibilities

Manage daily posting and engagement across TikTok, Instagram, and Facebook.
Monitor trends, hashtags, and platform shifts to keep content relevant and discoverable.
Collaborate with creative, influencer, and growth teams to amplify campaign reach. Content Management
Develop and manage the brandâs content calendar aligned with product launches, campaigns, and cultural tentpoles.
Oversee production of high-quality short-form videos, social graphics, photography, and written content.
Ensure content reflects Crowned Skinâs brand voice, visual identity, and cultural positioning.
Identify and activate superfans and ambassadors to extend organic reach.
Track community sentiment and report insights back to leadership.
Track KPIs across engagement, reach, conversions, and CAC/LTV impact.
Support product and retail launches with integrated content campaigns.
Ensure content is optimized for TikTok Shop and eCommerce storytelling.

Strong understanding of TikTok, Instagram, and emerging social platforms.
Bachelorâs degree in Marketing, Communications, Media, or related field. 3â5 years of
experience in social media or content marketing.
Experience creating short-form video and managing brand social channels.
Experience in high-growth disruptive brands in the CPG space.
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Crowned Skin is one of the fastest-growing menâs grooming brands, redefining how men approach self-care, fragrance, and confidence.