other
Posted 5 days agoSr. Manager, Paid Search (Remote)
at Rula
United StatesRemote
Requirements
- This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.
- You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance.
- experience directly executing and managing paid search programs - Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding -
- Experience directly managing large budgets, i.e. $1M+ per month -
- Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes -
- Experience working with Google Smart Bidding, specifically tROAS Preferred
- We encourage all interested applicants to apply, even those who may not meet every preferred requirement. - Google Ads certification for Search - 2+ years
- experience leading a team of one or more specialists -
- Experience with YouTube Demand Gen, Performance Max, AI Max - Track record of building/leveraging AI agents to automate paid search operations - Proficiency with Looker or equivalent data visualization tools - Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
Experience
- Qualifications - 7+ years of related professional
Benefits
- We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential.
- We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
- As part of our team, full-time employees receive: - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) - Attractive pay and