marketing
Added 4 days agoAssociate Director, Marketing Technology
at ezyVet
Westbrook, United StatesHybrid
Requirements
- experience in the most efficient means possible, requiring alignment and cross-functional communication.
- You will serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities.
- You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.
- You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.
- You will p artner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.
- experience along with leadership experience.
- You have hands-on familiarity with the modern MarTech (Marketing Technology) ecosystem (a marketing automation platform like Marketing Cloud, HubSpot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling) Strong organizational skills, including operational execution excellence.
- Working knowledge of Agile estimations and Product Ownership.
- experience with Leadership & Communication Great at planning and aligning, bringing the right people together—a strong facilitator.
- Preferably successful experience leading a virtual team.
- You have excellent Business & Financial Acumen Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business.
- You have AI & Emerging Technology knowledge & experience Demonstrated
- Experience driving AI adoption among non-technical business stakeholders, including training, communication, and enablement strategies.
Experience
- Experience You have 10+ years of relevant IT and Marketing Technology
Benefits
- What you can expect from us: Base annual salary target: $160000 - $190000 (yes, we do have flexibility if needed) Opportunity for annual cash bonus as well as yearly equity award Health / Dental / Vision
- Benefits Day-One 5% matching 401k Additional
- benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more! Why IDEXX? We’re proud of the work we do, because our work matters.
- At IDEXX, you will be supported by competitive compensation, incentives, and
Additional details
- IT accelerates the success of IDEXX employees and customers by providing scalable and innovative solutions and leadership.
- We strive to provide exceptional customer service and
- As the Associate Director, Marketing Technology, you will provide strategic consulting-level support and guidance through key IT initiatives.
- As a strategic partner with business leadership and other key stakeholders, you will work with our global Marketing leadership team to discuss opportunities, identify and prioritize projects, and deliver technology products that meet business needs.
- You will serve as the “trusted advisor” and primary IT point of contact to marketing —playing a major role in the annual budget process, the quarterly portfolio update to the executive team, and the annual strategic planning process.
- This ensures close alignment on Marketing and IT priorities to drive long-term success for IDEXX.
- Come join a team that directly impacts a global market and creates solutions that change the world! In this role...
- You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives.
- You will focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities.
- You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio.