marketing
Posted Jan 28Senior Product Marketing Manager | USA (EST, CST) | Remote
at Grafana Labs
United States ( ), United StatesRemote
Responsibilities
- Own and manage the launch of new products/features relevant to target buyers
- Conduct internal and customer research to understand pain points, competition and opportunities
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.
Requirements
- There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps.
- Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack , both featuring scalable metrics ( Grafana Mimir ), logs ( Grafana Loki ), and traces ( Grafana Tempo ).
- In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers.
- Rather than purely executing launches or campaigns, we want PMMs to teach Product Managers and Engineers in our org how to think about growth and demand, and to codify product marketing knowledge in tools and processes that anyone in the organization can use.
- Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
- Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
- Experience with marketing and selling to a technical audience
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Experience leading product or feature launches autonomously as well as part of a team