Senior Analyst, Measurement Strategy

Seattle, Wa & Brooklyn, United StatesHybrid

Responsibilities

Own Measurement Strategy End to End
Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights.
Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.
Design Testing Roadmaps and Methodologies
Develop clear, structured test roadmaps across channels and campaigns.
Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.
Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
Support New Business and Thought Leadership
Build and Scale Measurement Frameworks

experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies
Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions

Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office. PERKS & BENEFITS
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
Paid parental leave & family support
Pet care perks & insurance
Exclusive employee discounts
Salary Range: $90,000-110,000 USD annual
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow—not just bigger, but smarter.
We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships.
Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact.
While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Synthesize complex data into clear, compelling narratives for clients and internal stakeholders.
Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals.
Act as the bridge between business questions and analytical execution.
Contribute to new business pitches by articulating measurement strategy as a core differentiator. Help shape how New Engen presents its measurement approach to prospective clients.