marketing
Posted 3 hours agoSenior Integrated Content Marketing Strategist
ColombiaHybrid
Responsibilities
- Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
- Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
- Enhance and optimize business operations through the deployment of AI technologies
- Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
- Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
- Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
- Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
- Lead communication with internal and client teams including C-level stakeholders
- Manage accounts with the highest workflow volume or complexity with positive feedback → primarily working on Enterprise and/or Growth accounts
Requirements
- ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:
- Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
- experience in a B2B Integrated Content Marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles
- Advanced understanding of data analysis and data visualization utilizing tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce
- Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — used for research, ideation, drafting, and content operations at scale
- Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities
- Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny
- Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny
- Most Important Things (MITs)
- Deep literacy of the full B2B marketing funnel and buyer journey, and command of the role Integrated Content plays in moving multi-stakeholder deals through it
Benefits
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
- Client Book Revenue per Employee: $30k
- Benefits & Perks:
- Base salary + commission opportunities
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Paid Social Security
- Quarterly awards including prize money and recognition for outstanding performance
- These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
Contact
- All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ .
- If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Additional details
- We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
- Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables.
- This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks — all engineered to move a considered, multi-stakeholder buyer through a long B2B sales cycle.
- Senior Strategists build and defend content roadmaps directly with C-level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind.