marketing
Posted 2 days agoDirector, Marketing
Canada Ontario, CanadaRemote
Responsibilities
- Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels.
- Align marketing initiatives with deal origination strategies and pipeline priorities.
- Create targeted ABM campaigns to support active deal pipelines within target verticals.
- Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders.
- Develop storytelling frameworks that honour the mission-driven character of portfolio companies while articulating the value of the broader platform.
- Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged with VE&CI ’s strategy.
- Coordinate with key stakeholders , employees, press, and partners , to control the narrative at critical moments.
- Produce compelling content , including but not limited to founder case studies, acquisi tion announcements, thought leadership, and newsletters , that builds visibility in target verticals.
- Build and manage marketing systems, CRM integration, and analytics infrastructure.
- Manage external vendors (design, web, copywriting) as needed and track KPIs across brand awareness, deal origination, and portfolio cohesion .
- Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution.
Requirements
- Genuine understanding of the importance of Education and/or Cultural Industries; a strong understanding of mission-driven organizations is highly valued.
- Experience building and scaling digital marketing infrastructure : web, SEO/SEM, analytics, and CRM platforms.
- Collaborative, with the ability to work closely with investment professionals and senior stakeholders across global geographies.
- Experience in decentralized or matrixed organizations is an asset.
- Bachelor’s degree in marketing, communications, or related field; Master’s or MBA is an asset.
Benefits
- What We’re Looking For 12–15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services.
- The salary for this role starts at $150,000 CAD Worker Type: Regular Number of Openings Available: 1
Additional details
- Job Summary: We are seeking a strategic, entrepreneurial Director of Marketing to build and lead the marketing function for the VE&CI portfolio.
- Reporting directly to the Portfolio Leader, you will be the senior marketing voice for VE&CI, shaping how the portfolio presents itself to founders, portfolio companies, and the broader ecosystem.
- You will drive M&A marketing, lead internal communications, and ensure a cohesive identity across a set of mission-driven businesses.
- This role has no direct reports at the outset, with the expectation to build a team as the portfolio grows.
- This is a role for someone who thrives in a high-growth environment and is energized by building something from the ground up.
- Job Description: About Volaris’ Education & Cultural Industries Portfolio ( V E&CI ) VE&CI is a focused portfolio within a global buy-and-hold software acquirer, targeting mission-driven companies across the Education and Cultural Industries verticals.
- Our portfolio companies serve institutions whose work genuinely matters to the education and cultural vitality to the communities where they operate — and our role is to help them sustain, grow, and thrive.
- With a global geographic presence and a disciplined acquisition strategy, this is an exciting inflection point to join the team. Key
- Responsibilities M&A-Focused Strategic Brand Leadership Lead the development and execution of a marketing strategy aligned with VE&CI ’s acquisition goals across Education and Cultural Industries globally.
- Position VE&CI as a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues.