marketing
Posted 6 days agoField Marketing Lead (12 Month Fixed Term)
at Braze
Berlin, GermanyHybrid
Responsibilities
- Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation
- Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed
- Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event
- Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals
- Collaborate with HQ brand team to ensure events are within brand guidelines
- Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams
- Lead event kick-offs and weekly event program syncs to streamline communication and ensure alignment across the marketing team at HQ
- Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs
- Create post-event wrap-up reports, sharing key learnings and best practices
Requirements
- responsibilities will include leading all GTM communications for events and working closely to create an event strategy that hits the pipeline goals of the Sales team through: researching and evaluating top DACH industry events, consulting Partnerships leads in the region and HQ for integration of partners into field marketing strategy, screening event recommendations from go-to-market teams, scouting and securing event venues for owned events, sourcing and managing DACH-specific vendors and consultants,
- Work collaboratively with website and operations teams to ensure internal systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used
- experience as a field marketer/event production manager/producer at a B2B SaaS company
- Experience working with partners to run co-branded events
- Outgoing and able to lead informational sessions with regional go-to-market team
- Experience at industry events like DMEXCO, OMR is a plus
- Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
- Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
- OUR AI-POWERED BRAZE RECRUITMENT PROCESS
- To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
- This includes using AI to analyze the experience, skills and
- We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes.
- Depending on where you are located, you may have the right to request further information about how AI is used in our recruitment process, to opt out of AI-assisted review, to request a manual review of any decision made or to contest a decision.
Benefits
- We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
- Please note that this position is a 12-month fixed-term contract. WHAT WE OFFER Braze
- Competitive compensation that may include equity
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
Additional details
- At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
- To flourish here, you must be prepared to set a high bar for yourself and those around you.
- There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
- Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
- If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back.
- If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO
- You will be the field marketing lead for all central region events (DACH, Eastern Europe), meaning you will strategize, evaluate, and collaborate with internal cross-functional teams to efficiently carry out regional events across key markets and with key partners in the Braze Partner Marketing Ecosystem, with the goal of delivering on regional pipeline objectives.
- This will be a contract based offer to cover while the regional manager is on leave.
- Creativity and flexibility to adapt to the changing event environment, leveraging creative digital activations, and regionalising global programs for the Central market will be a key function of the role. Day-to-day
- Act as in-office event support for the Central teams, including management of swag/brand needs, as well as in-office event support for non-marketing events as needed WHAT YOU HAVE 5 years