marketing
Posted May 16Senior Lead - B2B Marketing, Run Specialty
at Ooon
New York City, United StatesOn-site
Responsibilities
- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
- Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences
- Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced
Requirements
- experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
- You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
Experience
- You bring 8+ years of functional
- You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows
Benefits
- For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000.
- Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.
- At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive
- benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and
- benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!
Additional details
- As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall.
- You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops.
- Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning. Your Mission
- Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
- Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground
- Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals
- Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives
- requirements of the wholesale running ecosystem Your Story
- You demonstrate strong relational intelligence, with
- experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities