management
Posted 2 weeks agoVP of B2B Marketing, CLEAR1
at Clear
New York, United StatesOn-site
Responsibilities
- Lead and scale CLEAR1’s core B2B marketing functions, including product marketing, demand generation, customer marketing, field marketing, content, events, and lifecycle marketing, building a cohesive full-stack marketing organization across the customer lifecycle
- Develop differentiated positioning and go-to-market strategies, and build the team structure, operating cadence, and KPI framework required to run a high-performing, data-driven B2B marketing organization
- Own budget, channel mix, and resource allocation to build and optimize integrated demand generation and ABM programs that improve conversion, increase qualified pipeline, and drive ARR
- Align with Sales leadership on ICPs, target accounts, and the strategies and follow-up motions required to convert market interest into pipeline and ARR, ensuring tight alignment from first touch through closed-won
- Shape launch and go-to-market strategy with Product, translating the roadmap into compelling narratives and ensuring customer and market insights inform decisions
Requirements
- Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.
- Effectiveness and clarity of positioning, messaging, and go-to-market execution across products, launches, and target segments
- experience in B2B SaaS, including significant marketing leadership
- experience in high-growth environments Deep
- experience leading core B2B marketing functions, especially product marketing, demand generation, and customer marketing
- Proven track record of driving measurable pipeline, ARR growth, and go-to-market impact in complex B2B environments
- Strong cross-functional leadership skills, with the ability to build relationships, influence without authority, and align Sales, Customer Success, RevOps, and Product around shared business outcomes
Experience
- What you're great at: 12+ years of
Benefits
- Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.
- We offer holistic total rewards, including comprehensive healthcare plans, family-building
- benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
- The base salary range for this role is $250,000.00 - $315,000.00, depending on levels of skills and experience.
- The base salary range represents the low and high end of CLEAR’s salary range for this position.
- Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance.
- The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.
- Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
Contact
- All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile).
Additional details
- CLEAR is building THE secure identity company of the future.
- Our mission is to make experiences safer and easier—physically and digitally.
- With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel.
- In this role, you will own and lead CLEAR1’s B2B marketing strategy and execution across the full funnel — from market positioning and demand generation through customer advocacy and expansion — defining how we go to market, how we differentiate, and how we scale revenue.
- You will oversee product marketing, demand generation, customer marketing, field marketing, content, and events, with direct accountability for awareness, qualified pipeline, and ARR growth.
- You will partner closely with Sales, Customer Success, RevOps, Product, Brand, Creative, Communications, Legal, and Finance to align marketing to business priorities, sharpen CLEAR1’s market narrative, and drive measurable impact across the business. What you'll do:
- Partner with Customer Success to turn customer outcomes into references, case studies, and proof points that increase win rates, accelerate pipeline, and support expansion
- Work with RevOps to improve lead quality, attribution, and visibility into marketing’s impact on pipeline and revenue
- Marketing contribution to qualified pipeline, revenue generation, and ARR growth
- Strength and efficiency of the demand engine, including conversion rates, opportunity creation, pipeline velocity, and performance across channels and programs