marketing
Posted 4 days agoGrowth - Digital Marketing (Enterprise)
at openai
San Francisco, United StatesRemote
Requirements
- About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide.
- We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
- You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns.
- This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role,
- experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level. - A strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue. -
- Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns. - Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion. -
- Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions. - Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action. -
- Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions. - Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
- About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
Additional details
- About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels.
- This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue.