marketing
Posted YesterdayBrand Manager
Remote
Responsibilities
- Execute integrated marketing campaigns across consumer, trade, experiential, digital, and partnership channels.
- Manage the annual marketing calendar, ensuring campaigns, product launches, partnerships, and activations are delivered on schedule.
- Ensure brand consistency across all marketing materials and consumer touchpoints.
- Monitor consumer trends, competitive activity, and market insights to identify opportunities that strengthen the brand.
- Develop marketing programs and sales tools that support distributors and the commercial team.
- Create and manage marketing assets including:
- Oversee the production, inventory, fulfillment, and distribution of branded marketing materials.
- Gather field feedback and recommend enhancements to improve program effectiveness.
- Support key commercial initiatives including Single Barrel programs, bartender advocacy, menu placements, and strategic account activations.
- Lead the execution of experiential marketing initiatives including tastings, festivals, trade shows, sponsorships, and consumer events.
- Coordinate influencer partnerships and strategic collaborations that elevate brand awareness.
- Measure activation performance and provide recommendations to improve future programs.
- Support the growth and engagement of the Cazcanes consumer database.
- Execute CRM initiatives, email marketing campaigns, and consumer communications.
- Monitor campaign performance and recommend opportunities to improve customer acquisition and retention.
- Manage packaging projects for new product launches, limited releases, and gifting initiatives.
- Coordinate with Operations, Creative, and external vendors to ensure packaging projects are delivered on time and meet brand standards.
- Support marketing initiatives related to product innovation and seasonal launches.
- Coordinate the development and distribution of localized marketing materials while maintaining global brand consistency.
- Support international product launches and distributor marketing initiatives.
- Manage multiple projects simultaneously while maintaining exceptional attention to detail.
- Represent Cazcanes at distributor meetings, customer events, industry conferences, and consumer activations.
- Support budget planning and manage assigned marketing initiatives to ensure projects are delivered on time and within budget.
Requirements
- This role requires a strong blend of creativity, organization, collaboration, and commercial thinking, with the ability to manage multiple priorities in a fast-paced entrepreneurial environment. Essential Responsibilities Brand Marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- experience in brand management, consumer marketing, trade marketing, or integrated marketing. •
- Experience within the spirits, wine, beer, hospitality, luxury consumer goods, or consumer packaged goods (CPG) industries strongly preferred. Demonstrated
- Experience developing trade marketing programs and sales enablement materials.
- Strong project management skills with the ability to manage multiple initiatives simultaneously. •
- Experience working with creative agencies, vendors, and cross-functional teams.
- Analytical mindset with the ability to evaluate campaign performance and translate insights into action.
- Proficiency in Microsoft Office and project management platforms.
- Experience working within the beverage alcohol industry.
- Knowledge of the three-tier distribution system. •
- Experience supporting experiential marketing and event execution.
- Familiarity with CRM platforms and email marketing. •
- Experience supporting premium or luxury consumer brands.
- This is a beta feature to avoid spam applicants.
Benefits
- Salary Range: $100k to 125k plus discretionary bonus, benefits, matching 401k.
Additional details
- Cazcanes Tequila is an award-winning ultra-premium tequila brand built on authenticity, craftsmanship, and an uncompromising commitment to quality.
- Produced using traditional methods, certified organic agave, and natural spring water, Cazcanes has earned a reputation as one of the fastest-growing luxury tequila brands in the United States.
- As we continue to expand nationally and internationally, we're looking for a collaborative, creative, and execution-focused Brand Manager to help bring our brand to life across every consumer and trade touchpoint. Position Summary
- Reporting to the Chief Marketing Officer, the Brand Manager is responsible for executing the Cazcanes brand strategy across consumer, trade, and experiential marketing channels.
- This role serves as a key member of the marketing leadership team, partnering closely with Sales, Brand Advocacy, Operations, Creative partners, and distributors to deliver marketing initiatives that build brand awareness, deepen consumer engagement, and support commercial growth.
- The Brand Manager will translate strategic priorities into exceptional execution by managing integrated marketing campaigns, trade marketing programs, experiential activations, packaging initiatives, CRM programs, and sales enablement tools.
- Partner with the Chief Marketing Officer to execute annual brand marketing plans that support company growth objectives.
- Partner closely with Sales and distributors to ensure successful execution of trade marketing programs.
- Partner with Brand Ambassadors, distributor partners, and the Sales team to deliver memorable brand experiences.
- Partner with digital marketing agencies to develop engaging consumer content.