marketing
Posted 2 hours agoStartups Marketing Lead
at Sentry
San Francisco, United StatesRemote
Responsibilities
- Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators.
- Design programs that move early-stage companies from free plan → credits program → paid customers → expansion.
- Build relationships with the people building the next generation of companies.
- Not because it's a line item, but because you're genuinely in that world. - Create content and campaigns for startup audiences.
- Evolve the credits structure, trial experience, and onboarding for early-stage teams.
- Advocate for what startups actually need from Sentry's product and packaging. - Measure and report on the program's impact.
- Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics.
Requirements
- Trusted by 100,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.
- Experience building programs from scratch – not inheriting and optimizing, but actually standing something up - Track record of working across growth, brand, community, and partnerships (not just one lane) - Familiarity with the developer tools or B2B SaaS ecosystem -
Benefits
- Make Sentry's credits program a no-brainer inclusion in every startup perks stack. - Own the startup acquisition funnel.
Additional details
- ABOUT SENTRY Software runs the world and the pace is faster than ever.
- Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
- ABOUT THE ROLE Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool.
- What we don't have is someone whose full-time job is making this program a real growth engine. That's this role.