Startups Marketing Lead

San Francisco, United StatesRemote

Responsibilities

Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators.
Design programs that move early-stage companies from free plan → credits program → paid customers → expansion.
Build relationships with the people building the next generation of companies.
Not because it's a line item, but because you're genuinely in that world. - Create content and campaigns for startup audiences.
Evolve the credits structure, trial experience, and onboarding for early-stage teams.
Advocate for what startups actually need from Sentry's product and packaging. - Measure and report on the program's impact.
Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics.

Trusted by 100,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.
Experience building programs from scratch – not inheriting and optimizing, but actually standing something up - Track record of working across growth, brand, community, and partnerships (not just one lane) - Familiarity with the developer tools or B2B SaaS ecosystem -

Make Sentry's credits program a no-brainer inclusion in every startup perks stack. - Own the startup acquisition funnel.

ABOUT SENTRY Software runs the world and the pace is faster than ever.
Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
ABOUT THE ROLE Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool.
What we don't have is someone whose full-time job is making this program a real growth engine. That's this role.
You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers.
You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code.
This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx.
You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't.
IN THIS ROLE YOU WILL - Build and scale startup partnerships.
Instrument everything so we know where the pipeline is and where it leaks. - Be Sentry's face in the startup ecosystem.