marketing
Posted May 4Partnership Marketing Manager
at Fieldguide
San Francisco, United StatesRemote
Requirements
- Experience marketing to or through accounting, audit, or financial services audiences - Familiarity with partner ecosystem tools such as Crossbeam or a PRM platform -
- Experience at a Series B or C SaaS company where GTM resources are lean and focused About you: - 5+ years of
- experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage - A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen - Demonstrated
- experience producing co-branded content and enablement materials, not just managing projects around them - Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms - Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana - Organized program manager who can hold multiple partner workstreams in parallel without losing detail -
Benefits
- Benefits: - Competitive compensation packages with meaningful ownership - Flexible PTO - 401k - Wellness
Additional details
- About the Role: Fieldguide has a growing partnerships and alliances motion with dedicated leads who own strategy, relationship building, and contract negotiations across technology partners, accounting firms, CPA networks, consulting firms, and resellers.
- What does not yet exist is the partner marketing program that makes those investments pay off.
- You will build the partner marketing motion from the ground up: defining the strategy, standing up the infrastructure, producing the content, and creating the internal and external systems that make Fieldguide's partner channel a meaningful pipeline contributor.
- You will work closely with the partnerships team and route execution through demand gen and field marketing, but the strategy, the program design, and the implementation are yours to own.
- What You’ll Do: Partner Marketing Strategy - Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar - Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable - Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear