marketing
Posted Mar 28, 2025Digital Marketing Manager
at Air Apps
San Francisco, United StatesOn-site
Responsibilities
- - Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
- - Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
- - Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
- - Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Requirements
- We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live.
- Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference.
- You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.
- This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.
- experience in digital marketing, performance marketing, or growth marketing. - Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms. -
- Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies. - Hands-on
- experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO). - Knowledge of A/B testing, landing page optimization, and marketing automation tools. - Ability to analyze campaign data and optimize ad spend for ROAS and CAC. -
- Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus. - Strong copywriting skills for ad creatives, landing pages, and social media campaigns. - Ability to work in a fast-paced, data-driven environment with cross-functional teams. WHAT
- Applicants must submit their own work without any AI-generated assistance.
- Any use of AI in application materials, assessments, or interviews will result in disqualification.
Experience
- REQUIREMENTS - Around 4+ years of
Benefits
- BENEFITS ARE WE OFFERING? - Apple hardware ecosystem for work. - Annual Bonus. - Medical Insurance (including vision & dental). - Disability insurance - short and long-term. - 401k up to 4% contribution. - Air Conference – an opportunity to meet the team, collaborate, and grow together. - Transportation budget - Free meals at the hub - Gym membership DIVERSITY & INCLUSION At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace.
Additional details
- ABOUT AIR APPS At Air Apps, we believe in thinking bigger—and moving faster.
- Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
- Here, you’ll be a creative force, shaping products that empower people across the globe.
- Join us on this journey to redefine resource management—and change lives along the way.
- THE ROLE As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels.
- RESPONSIBILITIES - Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
- - Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
- - Manage email marketing campaigns and customer acquisition funnels.
- - Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
- We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.