Paid Media Specialist

United StatesRemote

$50,000

Responsibilities

Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management Build and optimize campaigns across: Facebook Instagram Manage campaigns across: Brand awareness Lead generation Remarketing Build and optimize: Custom audiences Lookalike audiences Retargeting campaigns Collaborate with creative teams to improve ad copy, images, videos, and creative performance.
Monitor and report on: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Click-Through Rate (CTR) Identify trends, opportunities, and performance issues early.
Present actionable recommendations backed by campaign data.
Optimize bids, budgets, audiences, and creatives.
Launch new Google and Meta campaigns.
Monitor campaign pacing and spending.
Test new ad copy, creatives, and landing pages.
Analyze campaign data and identify optimization opportunities.
Build performance reports and recommend growth strategies.
Collaborate with marketing leadership on campaign priorities.

Requirements Must-Have
experience managing: Google Ads Google Search Performance Max Local Services Ads (LSA)
Experience managing Meta Ads campaigns end-to-end. Proven ability to optimize campaigns based on performance data.
Experience managing monthly advertising budgets of $50,000+ .
Ability to manage multiple campaigns simultaneously.
Experience in: Home services B2B Local service businesses Familiarity with: HubSpot CallRail CRM platforms Call tracking systems
Experience supporting: Multi-location businesses Franchise organizations Basic HTML and CSS knowledge for landing page updates.

About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
You’ll be responsible for: Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is a strong fit.
Landing Pages & Conversion Optimization Work with landing page platforms such as: Unbounce Instapage Similar tools Conduct A/B testing on: Headlines CTAs Forms Layouts Improve landing page conversion rates through continuous optimization.
Performance Analysis & Reporting Build weekly and monthly performance reports.
Excellent written and verbal English communication skills.
Comfortable working independently in a remote environment. Preferred
What Makes You a Strong Fit You think in business outcomes—not vanity metrics.
You treat advertising budgets like your own investment.
You proactively identify issues before they become problems.