marketing
Posted 4 weeks agoProduct Marketing Manager
at Near
San Francisco, United StatesHybrid
Responsibilities
- Build the commercial map: Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals, ensuring our GTM efforts are focused on the highest-leverage opportunities.
- Own go-to-market strategy and execution for every product launch. Build the launch playbook from scratch, run it, improve it, repeat.
- Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling to developers, enterprises, and early adopters.
- Write first-draft content — blog posts, landing pages, launch briefs, case studies — then coordinate with writers and cross-functional partners to refine.
- Drive top-of-funnel growth and qualified lead generation. You’re measured on pipeline impact, not just “brand awareness.”
- GROW CONSTANTLY: learn, improve and fail productively so the project and community are always becoming more effective
Requirements
- We’re building the infrastructure for AI agents that actually do things — trade, transact, collaborate, and operate autonomously.
- Our products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and the AI Agent Marketplace) are shipping fast, and we need someone who can turn that momentum into structured, repeatable launches that drive real growth.
- Use AI tools in your daily work. We’re an AI company — we expect you to use AI to move faster, draft better, and think bigger. If you’re not already using LLMs to accelerate your workflows, this isn’t the right fit.
- Strategic & Analytical: You have a proven track record of moving from broad market research to specific TAM/SOM modeling, using those insights to architect GTM strategies that actually move the needle on revenue.
- You’ve used LLMs to accelerate market sizing or competitive intelligence, e.g., automating TAM sizing, developing lead lists, synthesizing thousands of developer forum posts, or analyzing competitor pricing pages at scale.
- 6-10 years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies.
- You actively use AI tools in your work and are excited to push the boundaries of what’s possible with them. Nice-to-have:
- Familiarity with crypto/Web3 ecosystems (but not required — AI and SaaS experience matters more).