Director, Travel Experiences Marketing

📍 Us San Francisco, United States·🏢 On-site

Responsibilities

Establish marketing strategy and GTM approach for new travel program offers by Visa.
Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness, recognition and preference with Visa clients and cardholders.
Develop and deploy marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams Analyze competitive dynamics and drive productive superiority with competitive distinction Drive i ntegration with corridor strategy, premium brand experiences, and sponsorships.
Scale marketing framework from flagship cities to Tier‑1/Tier‑2 markets, as new innovation programs expand.
Utilize Visa's flagship sponsorships (e.g., FIFA, F1, Olympics, etc.) as well as Visa owned properties (e.g., Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance the business unit priorities.
Establish and monitor p erformance measurement in partnership with Insights and Analytics.
Drive learning agenda on travel experiences that then help influence product development cycles.

A deep expert-level understanding of the travel and hospitality industry, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world.
Qualifications Basic
experience with a Bachelor’s Degree or at least 8 years of work
experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD Preferred
experience with a Bachelor’s Degree or 8-10 years of
experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD U.S.