marketing
1 hour ago*
Director, Marketing & Digital, Tapestry ANZ
at Tapestry
📍 Sydney, Australia·🏢 On-site
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Responsibilities
- Define and optimize upper and lower funnel strategies to drive brand awareness and conversion.
- Lead performance marketing initiatives across SEM, SEO, paid social, affiliates, and retargeting.
- Lead agency reviews, define scopes of work, and manage tender processes to ensure best-in-class partnerships.
- Foster a high-performance culture across internal and external teams, aligned with business goals.
- Enhance campaign performance through continuous testing, optimization and KPI tracking.
- Drive adoption and innovation in tools to elevate email marketing personalization.
- Identify and manage vendor relationships to support scalable, secure, and cost-effective solutions.
- Ensure compliance with Tapestry’s global data governance and security standards.
- Develop and implement a risk-mitigated transition strategy that maintains service levels and operational efficiency.
- Maintain accuracy and reliability across all retail and marketing reporting systems.
- Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- responsibilities are: Strategic Marketing Leadership Develop and execute the annual Marketing Activation Plan (MAP), ensuring balanced investment across digital, media, PR, CRM, and brand channels.
Requirements
- At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York.
- experience in digital marketing strategy, CRM, and campaign optimization. Strong knowledge of digital channels including SEM, SEO, social, and affiliate marketing.
- Experience working with development teams and reviewing technical architecture.
- Ability to manage vendor relationships and conduct tender processes.
- Strong analytical skills with the ability to evaluate performance data and make recommendations.
- Experience in logistics, warehouse transitions, and supply chain management is a plus.
- Clear written and verbal communication skills Comfortable in presenting and communicating to upper management Self-starter and able to work independently and as a team player BA/BS university degree or its equivalent in marketing, business, finance, economics, or supply chain.