Director, Marketing & Digital, Tapestry ANZ

📍 Sydney, Australia·🏢 On-site

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Responsibilities

Define and optimize upper and lower funnel strategies to drive brand awareness and conversion.
Lead performance marketing initiatives across SEM, SEO, paid social, affiliates, and retargeting.
Lead agency reviews, define scopes of work, and manage tender processes to ensure best-in-class partnerships.
Foster a high-performance culture across internal and external teams, aligned with business goals.
Enhance campaign performance through continuous testing, optimization and KPI tracking.
Drive adoption and innovation in tools to elevate email marketing personalization.
Identify and manage vendor relationships to support scalable, secure, and cost-effective solutions.
Ensure compliance with Tapestry’s global data governance and security standards.
Develop and implement a risk-mitigated transition strategy that maintains service levels and operational efficiency.
Maintain accuracy and reliability across all retail and marketing reporting systems.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
responsibilities are: Strategic Marketing Leadership Develop and execute the annual Marketing Activation Plan (MAP), ensuring balanced investment across digital, media, PR, CRM, and brand channels.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York.
experience in digital marketing strategy, CRM, and campaign optimization. Strong knowledge of digital channels including SEM, SEO, social, and affiliate marketing.
Experience working with development teams and reviewing technical architecture.
Ability to manage vendor relationships and conduct tender processes.
Strong analytical skills with the ability to evaluate performance data and make recommendations.
Experience in logistics, warehouse transitions, and supply chain management is a plus.
Clear written and verbal communication skills Comfortable in presenting and communicating to upper management Self-starter and able to work independently and as a team player BA/BS university degree or its equivalent in marketing, business, finance, economics, or supply chain.