marketing
7 hours ago*
Segment Marketing Specialist
at 3M
📍 Shanghai, China·🏢 On-site
Responsibilities
- Develop and support marketing plans for the OEM segment
- Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
- Create and update value propositions, product messaging, and basic marketing materials
- Support new product introduction activities, including market assessments and launch plans
- Track marketing performance and provide improvement suggestions
- Collaborate with regional marketing, product teams, and application engineering
- Support OEM-related communication materials and industry activities
Requirements
- Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field
Experience
- 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred
Additional details
- 3M has a long-standing reputation as a company committed to innovation.
- We provide the freedom to explore and encourage curiosity and creativity.
- We gain new insight from diverse thinking, and take risks on new ideas.
- Here, you can apply your talent in bold ways that matter. Job Description: Key Responsibilities
- Work closely with the sales team to support opportunity growth and key account plans
- Good analytical skills and ability to understand customer needs
- Comfortable working with data and CRM tools (such as SFDC)