Product Marketing Manager, Creator Monetization

San Mateo United States, United StatesHybrid

Responsibilities

Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.
Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with brands and creators.
experience with a global technology and advertising platform, with a preference for
experience in advertising, commerce and creator monetization. Deep
experience partnering with sales or creator-facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers.
Experience leading omnichannel marketing strategies.
Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
Experience presenting at all levels of the organization, including executive leadership.

Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below.
The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand.
Therefore, in some circumstances, the actual salary could fall outside of this expected range.
This pay range is subject to change and may be modified in the future.
All full-time employees are also eligible for equity compensation and for
Annual Salary Range $217,130 — $263,710 USD
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any
We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
Roblox is seeking a Product Marketing Manager for our Ads and Brands product team.
As the PMM, you will partner closely with the product owners for our advertising products that allow our creators to reach the next generation on Roblox by advertising and grow their earnings from publishing in-game ads.
You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.
This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite). You Will:
Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships.
Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus. •
Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution. •