marketing
Posted 2 weeks agoB2B Marketing Lead, India
at openai
IndiaRemote
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Responsibilities
- - Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
Requirements
- experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.
- experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- - Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.
- - Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
- - Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments. -
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization. - Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences. -
- Experience managing teams, agencies, vendors, and regional or local partners in India preferred. NICE TO HAVE: -
- Experience marketing AI, developer, or highly technical products. - Familiarity with regulated industries or trust-sensitive enterprise environments. - Prior
- experience leading India, South Asia, regional, or global marketing scopes.
- If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.
- About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
Experience
- YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE: - 10+ years of
Additional details
- ABOUT THE ROLE We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India.
- This is a critical leadership role for a full-stack B2B marketer with strong India market judgment—someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.
- This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India.
- The preferred location for this role is Mumbai. IN THIS ROLE,
- - Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- - Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- - Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.
- - Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- - Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact.