jobloom

JobLoom finds jobs directly from company career sites before many job boards, then routes you into detailed role pages like this one.

marketing

Posted Apr 20

Education Marketing Lead

at LangSmith

San Francisco, United StatesOn-site

Responsibilities

  • Develop and execute promotional campaigns that reach developers where they are, within LangChain docs, on social, through the newsletter, and via community touchpoints, to consistently drive top-of-funnel course enrollment. - Build and scale certification programs.
  • Own the development and launch of LangChain Academy certification offerings, from program design and credentialing mechanics to marketing and positioning that makes them worth earning. - Drive organic discovery through SEO.
  • Ensure courses and tutorials are positioned to capture high-intent developer search traffic and continuously improve organic reach over time. - Lead end-to-end course launches.
  • Own the go-to-market process for every LangChain Academy course, from launch planning and cross-functional coordination to promotional execution across docs, socials, the LangChain website, email, and community channels. - Own LangChain Academy's external presence.
  • Manage and continuously improve the Academy landing pages and external-facing site.
  • Identify and develop co-marketing and distribution opportunities with learning platforms (LinkedIn Learning, DataCamp, and similar) and AI/ML communities that can expand Academy's reach to the right audiences at scale. - Think systemically about developer onboarding through education.
  • Maintain and drive the content calendar for education-focused YouTube videos and tutorials, working closely with education engineers and deployed engineers to plan, schedule, and promote content consistently.

Requirements

  • ABOUT US At LangChain, our mission is to make intelligent agents ubiquitous.
  • We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on.
  • LangChain is a place where your contributions can shape how this technology shows up in the real world.
  • Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement.
  • ABOUT THE ROLE Location: San Francisco, CA or New York City, NY LangChain Academy is how developers, engineers, and AI practitioners go from curious to capable on LangChain's products.
  • We're looking for an Education Marketing Lead to own the strategy and execution that turns LangChain Academy into a meaningful growth channel for LangChain at large.
  • You'll build the programs, systems, and go-to-market motions that drive Academy enrollment at scale, while shaping the learner
  • You'll work with the Technical Content Manager and across education engineers, deployed engineers, brand design, lifecycle marketing, and our SEO agency.
  • LangChain already has strong technical credibility and a developer community that cares deeply about building with our products.
  • Your job is to build the marketing engine that makes LangChain Academy a destination for agent engineers.
  • Partner with our SEO agency to own search strategy for Academy landing pages and educational content.
  • Be the person always asking: how do we use education to get more developers successfully building on LangChain? Bring ideas, run experiments, and build programs that move the needle on product adoption through learning. - Own the YouTube education content calendar.
  • You're comfortable working across the Technical Content Manager, education engineers, deployed engineers, lifecycle marketing, brand design, and an external SEO agency, synthesizing different inputs into a coherent plan and owning execution. - Technical curiosity.
  • Genuine interest in AI and the developer ecosystem.
  • Familiarity with LangChain products or similar tools is a strong plus.
  • Experience marketing developer education, online courses, or technical content programs - Familiarity with LMS or course CMS platforms (we use Thinkific) -
  • Experience building or launching certification or credentialing programs - Background in developer marketing -
  • Experience with YouTube content strategy and growth for technical audiences - Prior

Benefits

  • With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together.
  • experience working with an SEO agency or owning organic search strategy for a content-heavy site Salary Range: $160,000 - $210,000 Compensation Philosophy: We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.
  • Actual compensation and offerings will vary based on role, level, and location.
  • Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.

Additional details

  • We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.
  • We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.
  • This is a high-ownership role sitting at the intersection of education and growth.
  • experience that keeps developers coming back and advancing through our curriculum.
  • Education is one of the highest-leverage ways to deepen that relationship and expand our reach.
  • WHAT YOU'LL DO Marketing Academy - Drive enrollment.
  • Learner Lifecycle & Engagement - Invest in email and nurture flows for enrolled learners.
  • Partnering with lifecycle marketing to build and optimize onboarding sequences, course completion nudges, and flows that keep learners progressing and guide them toward their next course or certification. - Collaborate with the Technical Content Manager on pathways and bundles.
  • Work closely with the Education Manager to develop and market curriculum pathways and course bundles that help learners understand how to progress through the Academy and make it easy to take the next step. - Optimize for enrollment and engagement.
  • Understand where learners drop off and make data-informed decisions about how to fix issues.

Find more real-time jobs on JobLoom.