other
Posted 3 weeks agoO2O Channel Development Manager
at Goodyear
On-site
Responsibilities
- Target delivery and operation management: Sales target delivery -- Formulate and implement the overall sales strategy and annual/quarterly/monthly sales targets for the O2O channel of tires, and be fully responsible for the achievement of sales performance, revenue and profit indicators of the channel.
- Operation tracking--Oversee the daily operation and management of the Douyin e-commerce channel, including store operation, product listing, live broadcast planning, short video content coordination, paid promotion (Douyin Ads), and after-sales service coordination, so as to improve store traffic, conversion rate and customer retention rate.
- Operational Excellence: Track and analyze the sales data, user behavior data and market trends of the Douyin channel, summarize operational
- Coordinate with internal departments and external retailors (purchasing, logistics, customer service, marketing, retail stores) to ensure the stability of tire supply chain, smooth order fulfillment and high-quality after-sales service, and improve customer satisfaction and word-of-mouth.
Requirements
- Industry insight: Collect market information and competitor dynamics in the international tire e-commerce industry, put forward targeted market development suggestions and product optimization opinions for the company's decision-making What We're Looking For Bachelor's degree or above, major in International Trade, E-commerce Business Administration or related fields; those with relevant industry
- experience in O2O, e-commerce, or DTC (Direct-to-Consumer) channel operations. At least 5 years of
- experience working as a Douyin ecosystem operations lead or growth owner. Proven
- experience in O2O channel annual planning , including budgeting, ROI management, and business model design.
- Ability to independently lead business negotiations and finalize cooperation agreements with platforms, MCNs, and KOL partners. Demonstrated
- experience leading major cross-functional projects , such as annual mega promotions, brand days, or large-scale livestreaming initiatives.
- Deep understanding of the Douyin ecosystem , including traffic mechanisms, livestreaming, short video operations, and paid advertising.
- Experience across multiple O2O platforms , such as Dianping, Amap, Xiaohongshu, Meituan, or JD Daojia.