marketing
Posted Jun 3, 2025Content marketing lead
at Canonical
On-site
Responsibilities
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
- Ensure content quality, consistency and brand alignment in everything we produce.
- Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise.
- Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams. What we are looking for in you
Requirements
- Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT.
- To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.
- experience in content or related roles, preferably at technology companies, with 2+ years of
- experience creating authoritative and engaging content. Portfolio of written work required.
- Applied knowledge of GEO and SEO,
- experience with relevant tools and SEO-driven content calendars.
- Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
- Bachelor’s degree in marketing, communications or a relevant discipline.
- As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software.
Experience
- At least 5 years of work