marketing
Posted 7 hours agoDirector, Brand Influence, Advocacy & AI Discovery
at Calendly
United StatesHybrid
Responsibilities
- Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
- Define and manage channel roadmaps for social media and PR/Communications
- Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
- Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
- Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
- Lead employee and executive advocacy initiatives that amplify authentic brand voices.
- Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
- Review quality and velocity across G2 and other review sites
Requirements
- A day in the life of a Director, Brand Influence, Advocacy & AI Discovery What's so great about working on Calendly's Marketing team?
- Millions of people rely on Calendly every day, and we're transforming from a scheduling platform into an AI-powered meeting lifecycle platform.
- This role will shape how customers, communities, and AI-powered discovery engines find, trust, and recommend Calendly. Why do we need you?
- We are looking for a Director of Brand Influence, Advocacy & AI Discovery to define how Calendly builds trust, authority, and discoverability in an AI-first world.
- You will own Calendly's customer advocacy strategy and key distribution channels (social and PR/Communications), while expanding the function to include AI-powered discovery, ensuring customer voices, community engagement, reviews, thought leadership, and trusted third-party validation strengthen how buyers—and increasingly AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—discover and recommend Calendly’s new and existing products.
- Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics. Basic
- experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy. •
- Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies. •
- Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
- Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking. •
- Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams. •
- Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar. •
- AI recommendation share and AI citation frequency
- If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them.
Experience
- Qualifications 12+ years of
Benefits
- Community engagement and digital authority Tier 1 Salary Hiring Range $223,835 — $279,793 USD Tier 2 Salary Hiring Range $205,182 — $256,477 USD Tier 3 Salary Hiring Range $186,529 — $233,161 USD
- The ranges listed above are the expected annual base salary for this role, subject to change.
- Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.
- Base salary is just one component of Calendly’s total rewards package.
- All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits.
Additional details
- Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level.
- If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.
- We are the team behind how millions of people discover, understand, and fall in love with Calendly.
- From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth.
- We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.
- Working closely with Brand Design, Content, Growth Marketing, Product Marketing, Product, Customer Success, and Lifecycle Marketing, you will build a modern advocacy engine that fuels awareness, acquisition, activation, expansion, retention, and long-term brand authority.
- Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
- Experience building and scaling advocacy or community programs within a B2B SaaS organization.
- Experience building programs from 0→1 while scaling mature functions.
- Exceptional cross-functional leadership and executive communication skills.