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Posted Apr 24Senior Director, Marketing & Analytics, APAC
at Goodyear
On-site
Requirements
- Experience Degree in Business, Marketing, Analytics, or related field preferred Minimum 15 years of progressive marketing
- experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams Proven track record in developing and executing regional or global marketing and analytics strategies
- Experience across brand marketing, media, digital, analytics, or insights strongly preferred Fluency in English required, additional Asian languages a plus Key Skills Expertise in brand, digital, and consumer marketing supported by advanced analytics Strong strategic, analytical, and commercial judgment Proven leader with ability to influence senior stakeholders and collaborate cross functionally Deep understanding of data and insight generation, translating analytics into business actions Clear, effective
Benefits
- Goodyear is an equal employment opportunity employer.
Additional details
- The Senior Director Marketing, Insights & Analytics, APAC will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics. Job Duties /
- Responsibilities may include, but are not limited to: Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences Oversee digital assets, social platforms and communities, and product website content across
- experience Marketing – Consumer APAC Lead APAC Consumer Marketing, Insights & Analytics across Media, Content, CRM, Websites, and Analytics Define and execute the APAC Consumer BU marketing strategy aligned with global priorities Translate global brand strategy into effective regional and local executions Ensure integrated marketing delivery aligned with product and regional plans Provide APAC input into Global Marketing strategy Consumer Analytics & Insights Lead segmentation, targeting, and consumer